By Arthur Muoni
Zimbabwe’s Castle Lager Premier Soccer League (PSL) is up and running, the excitement among fans is palpable. With ZBC TV managing to broadcast six matches up to matchday three, there is a sense of progress compared to last year, when ZTN held a larger share of the broadcasts.
However, while we commend the PSL for these improvements, significant gaps remain that must be addressed to ensure fair and equitable coverage for all teams.
The Current Landscape
While ZBC has taken steps to enhance match visibility, it is evident that many teams are being sidelined. A closer look at the matches broadcasted reveals a startling pattern: the majority have taken place at Rufaro Stadium in Harare. Notable fixtures such as Scotland FC versus Ngezi Platinum FC and Dynamos versus TelOne have dominated the screen. In contrast, only a handful of matches from other venues, like Simba Bhora versus FC Platinum at Wadzanai Stadium and Mwos versus Highlanders at Boabod Stadium, have received airtime.
ZTN has also played a crucial role by broadcasting matches from various locations, including Mwos vs. Yadah at Boabob Stadium and Bikita Minerals versus Mwos at Sakubva Stadium in Mutare. However, the overall trend highlights a troubling bias: all matches involving Scotland and Dynamos have been broadcasted, while other teams struggle for visibility. While this maybe due to logistical constraints, it does little to ward off echoes of favouritism from other fans which undermines the integrity of the league.
To that end, it is apparent that the current broadcasting strategy not only limits fan engagement but also stunts the growth potential of the PSL. Football is a community sport, and every team deserves equal opportunity to showcase its talent. By focusing disproportionately on a select few teams, the league risks creating a divide that could lead to disillusionment among supporters of sidelined clubs.
Given the obtaining situation, I believe the PSL should cultivate solutions to address these disparities. The PSL must take a proactive approach. Incorporating private players, such as Sly Media and Ziyah Media, who have demonstrated their capacity for live broadcasts, could significantly enhance coverage.
Last year Ziyah Media successfully live streamed the match between Triangle and Wangu Mazodze in the Eastern Region Soccer league and showcased that they can broadcast live matches. Sly Media also broadcasted the Women’s league last year and showcased their capabilities and potential for expanding coverage across platforms. These entities have the expertise and resources to ensure that matches are accessible to all fans, regardless of their team allegiance. In light of these examples it can be conclude that there is a market hungry for more football content and technology exists to meet the demand.
A Path Forward
To create a more balanced broadcasting landscape, the PSL should consider the following solutions:
Diversified Broadcasting Partnerships:
Collaborating with multiple media outlets will distribute the broadcast load and provide wider coverage. This can help ensure that matches from all teams are aired, not just those from the most popular clubs.
Rotational Match Broadcasting:
Implementing a rotational system for match selection can ensure that all teams receive equitable coverage throughout the season. This approach would allow every fan to see their team play live, fostering loyalty and engagement.
Community Engagement
The PSL should actively engage with fans and communities to understand their preferences and concerns regarding match broadcasts. This feedback could guide future decisions and enhance viewer satisfaction.
Investment in Infrastructure
Investing in technology and training for local broadcasters can elevate the quality of coverage, making it more appealing to a wider audience.
Conclusion
As the PSL navigates its broadcasting challenges, it has a unique opportunity to reshape the landscape of Zimbabwean football. By embracing inclusivity and fairness in coverage, the league can foster a stronger connection with fans and promote the growth of all teams. Let us advocate for a PSL that truly represents the spirit of Zimbabwean football—one that gives every team the platform they deserve.