By Patience Gondo
MORE than US$600 million was generated at the Zimbabwe International Trade Fair 2026 in Bulawayo between April 20 and 25, when exhibitors and investors sealed transactions, confirmed orders and negotiated potential deals.
Industry and Commerce Minister Nqobizitha Mangaliso Ndlovu announced the preliminary figures during a post-event briefing on Monday, saying the trade showcase continues to translate business engagements into real economic value.
“The 66th edition, held under the theme “Connected Economies of Competitive Industries,” was aimed at strengthening regional integration, promoting cross-border value chains and advancing digital connectivity,” he said.
Ndlovu said government said the outcomes highlight the fair’s growing impact on trade and investment.
The fair attracted strong participation from the private sector, which accounted for 61 percent of exhibitors, compared to 39 percent from the public sector a development Ndlovu said reflects growing confidence in the platform.
A total of 812 exhibitors took part in this year’s edition, up from 795 last year, with the event surpassing its capacity to reach a 104 percent space utilisation rate. Of these, 517 were direct exhibitors, while 295 participated indirectly.
Notably, 123 companies were first-time participants.
International presence remained significant, with 133 exhibitors from 31 countries, although the minister noted a slight drop linked to global geopolitical challenges.
Several memoranda of understanding were also signed, particularly in the manufacturing and technology sectors, contributing to the overall value generated.
The Zimbabwe International Trade Fair is held annually in Bulawayo and is one of the country’s flagship trade events. It provides a platform for local and international companies to showcase products, build partnerships and unlock investment opportunities, playing a key role in driving industrial growth and positioning Zimbabwe within regional and global markets.