By Chantelle Muzanenhamo
The Medicines Control Authority of Zimbabwe (MCAZ) has issued a stern warning regarding the increasing trend of unauthorized medicine advertisements, particularly on social media platforms.
In a recent statement, the regulatory body expressed its concern over the rampant promotion of both conventional and herbal remedies by socialites, celebrities, and influencers without the necessary prior written approval.
“This is in contravention of Section 40 of the Medicines and Allied Substances Control Act (Chapter 15:03) (hereinafter referred to as the Act) and Section 65 of the Medicines and Allied Substances Control (General) Regulations, 1991, (S.I. 150 of 1991) (hereinafter referred to as the Regulations). Section 40 of the Act prohibits the publication or distribution of false or misleading advertisements for medicines, stipulating that those requiring professional direction for use may only be advertised in approved medical journals or to healthcare professionals,” read part of the statement
Furthermore, it explicitly bans any marketing that falsely claims to treat critical conditions listed under the Seventh Schedule of the Regulations.
The regulatory authority reminded the public that any pictorial, written, verbal, or visual promotion aimed at increasing sales of a medicine constitutes an advertisement under the Act and must be properly authorized. Violations of these regulations can result in legal consequences.
To assist consumers in identifying potentially illegal advertisements, MCAZ provided several red flags to watch for.
Consumers are advised to be cautious of ads that make claims of instant cures, 100% effectiveness, or no side effects especially when lacking scientific backing.
Additionally, advertisements promoting prescription drugs to the general public or positioning one brand as superior without evidence, as well as those promising single remedies for multiple serious conditions like cancer and diabetes, are likely to be fraudulent.
MCAZ also warned against advertisements that exploit fear, offer discounts or bonuses, or employ manipulative tactics to influence public opinion. Consumers are encouraged to verify the registration number of any medicine through the MCAZ website to ensure its legitimacy.
In response to the growing issue, MCAZ announced that it is collaborating with the Zimbabwe Republic Police to enforce compliance, including prosecution of offenders.
The Authority urged influencers, celebrities, and the general public to refrain from unauthorized advertising and to report any suspicious activities related to medicine promotion.